Coffee farmers in the Mt Kenya region are calling for the Kenya Kwanza government to allow them to sell directly to buyers, as they do not trust the current marketing reforms. They argue that these reforms will not improve their situation unless they are allowed to bypass the Nairobi coffee exchange. The farmers believe that they will continue to be exploited and coffee production will decline if they are not allowed to sell directly. They also express concern that the appointment of Deputy President Rigathi Gachagua to oversee coffee and tea reforms may not lead to better pay for farmers.