Key trends to strengthen the processed meat market in Spain after the pandemic

Published Aug 2, 2021

Tridge summary

The Spanish processed meat market experienced a surge in growth in 2020 and early 2021, with a 9.4% rise in domestic consumption and a 3.6% increase in exports. The pandemic led to a shift in consumption habits, with sliced meat becoming more popular and premium products seeing a rise in demand. The market is also embracing omnichannel strategies and offering alternatives for vegetarian households. Environmental and animal welfare concerns are also influencing consumer decisions, with many willing to pay more for sustainable packaging.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The processed meat market in Spain has been enduring a slow and constant stagnation in demand in recent years, especially notable in domestic consumption. A situation that the pandemic and the first confinements managed to turn around until having registered one of its highest growth rates during 2020 and the first months of 2021. And, while domestic consumption rose 9.4%, according to Mapama, exports scored an increase of 3.6%, according to Icex data, which has allowed the main manufacturers in the country to increase their production above 1.13 Mt, including cured ham and shoulder, cold cuts, cooked ham, rest cold cuts, cured chorizo, bacon, fuet, salami, fuet, espetec, sausage, tenderloin and assortment of sausages. In April, Alimarket Gran Consumo published its market report, a study that, based on the analysis of data provided by the top 125 manufacturers in the country, analyzes the sector and trends, including rankings by total and exported volume, investments, data on ...

Source: Alimarket