Ukrainian farmers in the Kherson region are experiencing profitability by selling Hunter pumpkins to UK supermarkets, priced at 3-5 hryvnias per kilogram. The pumpkins, known for their nutmeg taste and lack of seeds, are transported well and meet strict selection criteria. Despite being exported, they are also available in local markets. The farmers have expanded the pumpkin cultivation area for the spring of 2021. The products undergo regular phytosanitary analysis for consumer safety.