Today, we gift loved ones with Hanwoo beef and enjoy steak on special occasions, sharing our daily happiness. Many people tend to view this meat culture as a product of Westernization or modern affluence, but it is actually our nation's unique "food culture" and a cultural heritage that has been passed down for hundreds of years. Even during the Joseon Dynasty, when the state strictly prohibited the slaughter of cattle to maintain the foundation of the agrarian society, from the royal family to the common people in the marketplace, the entire country enjoyed the taste of beef. This shows that our country has had such a deep culinary culture that it can be called the "land of beef." The Hanwoo Beef Management Committee (Chairman Min Kyung-cheon, hereinafter referred to as "the Committee")