The article highlights the growing demand for premium Australian agricultural products in the Korean market, despite the COVID-19 pandemic. The preferences of Korean consumers towards high-quality, safe, and environmentally friendly food are on the rise. The demand includes meat, seafood, seasonal horticulture, wine, dairy, and processed food and beverage products. Tariff reductions under the Korea-Australia Free Trade Agreement have contributed to the steady growth in the value of Australian premium food exports to Korea. The article also discusses the increasing popularity of Australian wine, red meat, table grapes, citrus, western rock lobster, and organic and eco-friendly produce in the Korean market. It emphasizes the importance of Australian exporters to understand these consumer trends and the requirements of the Korea-Australia Free Trade Agreement to succeed in the Korean market.