The 'Korean Melon Festival 2025' marks the official import of Korean melons into Vietnam, making them more affordable and accessible. Organized by aT Center and the Farmers Market high-end food store chain, the festival runs until May 21, 2025, at Farmers Market locations in Ho Chi Minh City. It offers Vietnamese consumers the opportunity to enjoy the sweet, visually appealing Korean melons through sampling and special promotions, which were previously only available as costly hand-carried items.