The stone fruit campaign in the Valencian region and across the EU is expected to yield a significant decrease in production, up to 40% lower than the five-year average, with the majority of fruits experiencing a 35% drop. Despite the adverse weather conditions and reduced demand, prices are expected to remain similar or slightly change from last year, offering farmers low income and providing a challenging cultivation environment due to increased production and raw material costs. LA UNIÓ de Llauradors is calling for support and conversion plans, advocating for the planting of 2,000 hectares of plum trees to align with demand, and urging consumers to opt for local and seasonal produce. Additionally, they are pushing for companies to maintain fair prices, representing the sector to the Ministry of Agriculture, and requesting consideration of farmers' losses for income tax purposes in 2021.