The medlar campaign in the Marina Baixa of Alicante is off to a good start, with production expected to recover and reach around 13 million kilos this season. The fruit is known for its excellent quality this year, with minimal treatments and high caliber, despite the COVID-19 impact and atypical weather in 2020. The season is also 20 days late, but producers are optimistic about the anticipated lack of refinement in Italy and the potential return of markets and greengrocers. Additionally, Asaja Alicante is advocating for a permanent reduction in the personal income tax index for medlars, arguing that the current index of 0.37 does not reflect the economic reality for producers.