The Brazilian beef market is experiencing a slump in consumer demand, leading to a stagnation in live cattle trade and negatively impacting ranchers. Despite slaughterhouses looking to adjust their schedules, the average daily price of live cattle is staying the same and is lower than both the historical average and the price from the same period last year, which saw a significant increase. Over the last 12 years, the average price evolution has been 4.7%, while last year it was 18.2%. This means the price of live cattle could have been R$291.20 or R$328.70 instead of the current R$278.00. The size of the demand will play a key role in determining the potential for improved business for cattle ranchers in the short term.