The Spanish olive sector will benefit most from the Food Chain Law

Published Jul 16, 2021

Tridge summary

The article highlights the significant impact of COVID-19 on the agri-food sector, particularly the olive oil industry, outlining how it has accelerated existing trends towards healthy consumption and e-commerce. It emphasizes the growing demand for quality, affordable, and environmentally friendly food products, a trend that the olive sector is adapting to through various strategies, including sustainable packaging, organic production, and the promotion of short marketing channels. The article also underscores Spain's leadership in olive oil production and its efforts to internationalize and export these products, mentioning campaigns like # ElPaísMásRicoDelMundo and Spain Food Nation. These campaigns aim to enhance the global image of Spanish food and beverages, capitalizing on the health benefits and symbolic value of olive oil within the Mediterranean Diet.

Disclaimer: The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

COVID-19 has modified our food buying habits and lifestyle, and there is a greater concern for health and commitment to e-commerce. Do you think that the agri-food sector, in general, and the olive sector in particular, is adapting to new consumer trends? More than modifying our habits, the pandemic caused by COVID-19 has accelerated trends that were already underway and that have come to be part of our immediate future. Healthy consumption and e-commerce, for example, have experienced this acceleration. Processes that would have taken a decade will be completed in a couple of years. Citizens are increasingly informed and more aware of healthy consumption that is beneficial for human well-being. The answer to this demand is twofold. On the one hand, we want healthy, quality and affordable food; and on the other, we want the production of our food to be respectful with the environment and the health of the planet. Motivations that will continue in the future. The agri-food sector ...

Source: Mercacei