Australia's macadamia nuts are the third most valuable horticulture export, but the farmgate prices are not reflecting their value. The average price last year was $1.85 versus $4.45 in 2022. The Australian Macadamia Society is working to remain competitive against growing overseas competition. Suncoast Gold Macadamias exports 80% of the macadamias they receive, with their biggest markets being China, Japan, Korea, and New Zealand. The company is developing a plan to secure their position in the market by working closely with customers to grow their product range.