A new system for mandatory marking of deer at reindeer herding enterprises in Russia has been introduced, aimed at improving record keeping and market volume predictions for meat, skins, and antlers. The system, which assigns a unique identifier to each animal or group, was implemented in March 2024 and is expected to be fully operational at herding enterprises by September 2025 and at private farms by September 2026. Despite the cost being shouldered by the owners, the system is seen as a positive step for the industry, helping to distinguish between reindeer ethnic farmsteads and commercial enterprises, and enabling targeted support.