Despite a 30% decrease in yield due to unusual weather, Vietnamese mango growers are still making a profit as prices have increased by about 20% compared to last year. High-quality Vietnamese mangoes are popular in both domestic supermarkets and international markets such as the US and New Zealand, outperforming imports from Cambodia and Thailand in terms of quality and price. To stimulate demand, supermarkets are offering up to 40% discounts on mango products. An Giang province, a major mango producer, is looking to diversify distribution channels to reduce dependence on foreign markets.