The article reports a significant increase in fruit prices, particularly durian, in Cai Lay district, Vietnam. The price has surged by around 30% compared to the same period last year, reaching 90,000 to 92,000 VND / kg. This increase is due to a good export market and a decrease in fruit production caused by drought. Besides durian, other fruits such as green skin pomelo, dragon fruit, and sapodilla are also selling well. The province is planning to expand its fruit cultivation area to 150,000 hectares to meet the demand and ensure a stable export market.