MAPA will regulate plant-based market to ensure fair competition in Brazil

Published 2022년 3월 16일

Tridge summary

The Ministry of Agriculture, Livestock and Supply (Mapa) in Brazil is planning to regulate the production and distribution of plant-based food products to manage the growing alternative protein market. The ministry conducted a public subsidy collection to gather opinions, which highlighted the need for transparency and clarity in product information, including product names, sustainability aspects, and health benefits. The final report included 332 contributions from the food sector and consumers. The ministry aims to establish fair competition in the market and position Brazil as a leading country in alternative proteins, addressing the concern of insufficient animal protein for the world's population in the future.

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Original content

The Ministry of Agriculture, Livestock and Supply (Mapa) will regulate the production and distribution of processed products of plant origin known as plant based to organize the alternative protein market. The idea is to provide the coexistence of protein sources – of animal and plant origin. For this, a Public Subsidy Collection was held between June and September of last year, which raised society's concerns about this regulation. The statement was made by Glauco Bertoldo, director of the Department of Inspection of Products of Plant Origin (Dipov) of the Ministry of Agriculture and Livestock Defense, during a panel on innovations at Expomeat, an international fair for the animal and vegetable protein processing industry, in Sao Paulo. The final public consultation report compiles 332 contributions sent by entities in the food sector and consumers. According to Bertoldo, the consensus is that there is a lack of transparency and clarity of information to the consumer, especially ...

Source: Agricultura