Researchers at INTA Bariloche in Argentina are working to domesticate the maqui berry, a superfood native to Patagonia, to ensure sustainable production and meet increasing demand. The berry, valued for its nutritional properties and antioxidant properties, is currently collected from natural populations, but this method can lead to the loss of plants and forest areas. The researchers are selecting specimens and evaluating their performance under different conditions to develop a crop better adapted to the area. This project aims to provide local producers with a sustainable alternative and potentially boost the local economy through increased availability and productivity of the maqui berry.