The global avocado industry faced significant challenges due to the El Niño phenomenon, impacting 90% of avocado-growing regions. Despite this, strong harvests in South Africa and other parts of Africa demonstrated the industry's resilience. The World Avocado Organization (WAO) has successfully countered negative environmental publicity through a myth-busting campaign. With the transition to La Niña, improved weather conditions are expected to boost production in regions like Peru and Africa. African countries are increasing production and accessing new markets, especially in Asia. The U.S. remains the largest consumer, followed by Europe, with growing markets in Japan, China, Canada, South Korea, and India. WAO is actively promoting avocado consumption in India and other Asian countries. Additionally, India sources avocados primarily from Tanzania, Kenya, and South Africa, while Latin America, led by Mexico, continues to be a major production hub with growing contributions from Colombia.