(Seoul=Yonhap News) Reporter Jeon Jae-hoon = On the 30th, Korean McDonald's announced that sales of the menu launched through the regional collaboration project 'Taste of Korea' have exceeded 30 million units.
'Taste of Korea' is a project planned to provide customers with fresh and unique flavors using high-quality domestic ingredients, and to provide a stable sales channel for local farmers.
So far, McDonald's has reinterpreted regional specialty ingredients unfamiliar in burgers, such as sweet potatoes, garlic, and green onions, and released them as menus such as 'Iksan Sweet Potato Mozzarella Burger', 'Changnyeong Garlic Burger', and 'Jindo Green Onion Cream Croquette Burger'.
McDonald's emphasized that it has procured 1,000 tons of domestic agricultural products in this process.
McDonald's explained, "It is being noted as the only successful localization model among global McDonald's products with regional names specified in the menu names" and "The advertising models, featuring local farmers, have also attracted attention."
McDonald's advertisements featuring local farmers won in six categories of the 2025 Busan International Marketing and Advertising Festival.
A McDonald's official said, "In the future, we will continue to discover excellent ingredients from various regions across the country, adhering to the principle of 'enhancing the taste of burgers and supporting our farmers', and will continue the win-win model as a representative loconomics case in the industry."
Loconomics is a portmanteau of local and economy, referring to consumer activities related to products utilizing regional specialties.