Ministry of Agriculture and ApexBrasil launch study on apple market in Colombia

The Ministry of Agriculture, Livestock and Supply (Mapa) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil) have just launched a Market Access Study, focusing on the Colombian apple market. The documents are part of a series of studies that present, in a succinct and direct way, the main market access challenges for the selected products. This initiative to study the market for apples in Colombia is very relevant, as it is also part of the strategy of the “Frutas do Brasil” Sector Project, a partnership between ApexBrasil and the Brazilian Association of Producers Exporters of Fruits and Derivatives (Abrafrutas). The project aims to dilute the commercial risks of concentrating export market destinations. “Colombian consumer preferences for Brazilian apples fit perfectly into the fruit pattern that the Brazilian productive sector is able to offer the Colombian market continuously throughout the seasons. Undoubtedly, the study will help national companies that wish ...