India: New digitized logistics system looks to wine, meat, and vegetables after successful fruits run

Published 2021년 7월 26일

Tridge summary

India's cold chain logistics industry is underdeveloped, with a severe shortage and lack of technology, particularly for fresh produce. Superplum, a startup, has introduced the Fresharator, a self-contained, diesel-powered container designed for the cold chain transport of perishable foods like fruits, vegetables, meat, and packaged products such as wine. The container extends the shelf-life of fruits and lowers transportation costs. Superplum has already started renting out the containers and has established distribution centres in Delhi and Bengaluru, with plans to expand to other large cities in India and overseas in the next few months.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

India’s cold chain logistics industry is notorious for being limited and underdeveloped due to both the size of the country as well as technological hindrances, which has led to severe challenges getting food products and fresh produce in particular across long distances if delivered by land. “A previous government study put the shortage of cold chain at something like 97%, and what cold chain does exist, which is not a lot, is largely catering to FMCG products such as ice cream, chocolates and milk,” Superplum Founder and CEO Shobhit Gupta told FoodNavigator-Asia. “Only a very small portion of this, less than 2%, is for fresh produce such as fruits so essentially cold chain for fresh produce is miniscule and virtually nonexistent, but the projected market size of fresh produce in India is [huge at] US$300bn.” “[As such], we started with fruits as we saw the maximum value here - Right now, we are seeing a situation where in places like South India, there are rarely any fruits ...

Source: Food Navigator Asia