The 2023 potato campaign in France has seen a growth in the area of ware potatoes by 2.3% to 157,650 hectares, compared to 2022. Despite initial weather-related challenges, the yield level has increased to an average of 43.3 t/ha from 39.2 t/ha in 2022. As a result, the French production of ware potatoes in 2023 is projected to rise by 12.7% to 6,818,492 t. The growing demand, especially from the industry, is anticipated to avert any potential marketing issues.