The growing informal liquor trade in Peru has raised concerns in the industry due to its economic and social impact, as well as the tragic consequences of consuming adulterated alcohol. Over a year ago, the Ministry of Health issued alerts regarding methanol poisoning cases, resulting in over 50 deaths. The lack of regulation in the production and distribution of liquors has led to illegal practices and the commercialization of adulterated alcoholic beverages, posing a high risk to consumers' health, especially young people. Efforts are being made by the Guild of Importers and Merchants of wines, liquors, and other beverages, along with the British Embassy, to establish a plan and take action to combat the illegal trade of alcoholic beverages and raise awareness among the population.