Moroccan tomato growers are looking to double their exports despite challenges like water resources, usable areas, and energy costs. They plan to modernize greenhouses to climate-controlled ones and seek support from the Moroccan government and Europe for investment. With the energy crisis, APEFEL is prepared to meet new market demands in Europe, while also focusing on African markets and expecting the return of the Russian market. They assure high quality and affordable prices, and are capable of maintaining prices below the European level, despite competition.