Moroccan tomato growers can double exports

Published Nov 8, 2022

Tridge summary

Moroccan tomato growers are looking to double their exports despite challenges like water resources, usable areas, and energy costs. They plan to modernize greenhouses to climate-controlled ones and seek support from the Moroccan government and Europe for investment. With the energy crisis, APEFEL is prepared to meet new market demands in Europe, while also focusing on African markets and expecting the return of the Russian market. They assure high quality and affordable prices, and are capable of maintaining prices below the European level, despite competition.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Even though they seem to have reached a glass ceiling, Moroccan tomato growers say they have the potential to double their exports. How can they achieve this level with the constraints on water resources, usable areas and energy costs? Laraisse Esserghini, Director of the Maroccan Association of Fruit and Vegetable Exporting Producers (APEFEL): "We will have to make a qualitative step in our cultivation facilities, in particular by modernizing greenhouses. Many Moroccan growers are now using Canary greenhouses, and we intend to replacing them with climate-controlled greenhouses." According to Esserghini, "Improving the global market reach of Moroccan growers is only possible if the greenhouses are improved in a sustainable way. That takes a big investment, but we have the capacity to achieve it if we are supported to invest in better greenhouses." be reassured by the Moroccan government and by the market in Europe through a possible agreement with the European Union." Now that the ...

Source: AGF