Morocco is experiencing inflation due to rising prices of food and consumer goods, with the middle classes and those with limited income being particularly affected. The free market prices of red meat have reached record levels, causing concern and budget issues for consumers, and there have been calls for a chicken boycott due to its increased price. The timing of these price increases, which coincides with the summer season and a heat wave affecting poultry, has led to social media expressions of anger and a "Let it gobble" campaign. Consumer protection associations are calling on the government to implement measures to end the price hikes, blaming speculation for the increase in prices of basic food products.