In the 2023/24 season, Morocco achieved a record in fresh blueberry exports, reaching 67.3 thousand tons, a 25% increase from the previous season. The country expanded its market presence globally, with Spain remaining the top destination despite a drop in its share from 80% to 30% since 2017/18. Notable growth was observed in exports to the UK, Netherlands, Germany, and France, as well as to the Middle East, North America, and Southeast Asia, where Morocco is now among the top five suppliers. Further details on exports to Southeast Asia will be discussed at the Asia Fruit Logistica exhibition in early September.