Most Russians choose semi-sweet wines and plan their purchases in advance

Roskachestvo states that the level of “conscious purchasing of wine” is growing in Russia, deputy head of the organization Elena Sarattseva told reporters, citing the results of a study in which 1,200 respondents took part. “This is data from an October survey. It characterizes exactly all residents of the Russian Federation in all regions. The first trend that I identified is the transition to the conscious purchase of wine. <…> Previously, exactly the opposite trend was noted, the consumer made the decision to buy wine at the very moment approaching the shelf, the decision was made impulsively,” she said, adding that 66% of respondents said they planned to buy wine in advance. According to the deputy head of Roskachestvo, this is part of the macrotrend towards conscious consumption. According to the report presented by Saratseva, another 32% of respondents make a purchase spontaneously, and 2% purchase wine when visiting catering establishments. 44% of respondents buy only a ...