MSC and ASC labels boost sales for Iceland's seafood ready meals

Published 2024년 9월 27일

Tridge summary

Iceland's seafood ready meals have experienced a sales boost of 15% after being relabelled with the Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC) certification labels. The trio of products, which are currently the only ready meal products in the UK to carry both labels, include seafood such as cockles, pollock, squid, mussels, and king prawns. Iceland has the largest proportion of MSC certified own-label products among UK retailers, with over three quarters. The retailer is committed to sourcing responsibly and offering sustainable seafood options to consumers.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

MSC and ASC labels boost sales for Iceland’s seafood ready meals. Three Iceland seafood ready meals have enjoyed a 15% lift in sales after a relaunch introducing the Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC) certification labels on their packs. The retailer’s trio of products are the only ready meal products currently available in the UK to carry both labels and the sales boost comes at the end of Sustainable Seafood September – the MSC’s month-long campaign to encourage more people to eat sustainable seafood. Loren Hiller, MSC UK and Ireland Commercial Manager, praised Iceland for their innovation and welcomed the increased opportunities for consumers to enjoy a wider range of products that don’t cost the earth, nor the ocean. Loren said: “As we come towards the end of Sustainable Seafood September, it’s incredibly exciting to see retailers like Iceland leading the way in transforming the seafood market. Their commitment to offering MSC and ASC ...

Source: Fish Focus