(Muan = Yonhap News) Nonghyup Jeonnam Headquarters announced on the 2nd that it conducted a "Eat Breakfast" campaign targeting office workers commuting by bus at the Namak Bus Stop (towards Provincial Office) to promote rice consumption.
This campaign was carried out as part of the "National Breakfast Eating Movement" promoted by the National Agricultural Cooperative Federation.
Nonghyup raised awareness about the rice consumption promotion campaign and the "Eat Breakfast Movement" by distributing simple rice-based breakfast items (such as rice balls and kimbap) amid a situation where the breakfast skipping rate among office workers is around 50%.