Multimedia helps increase uptake of sustainable agricultural intensification in four African countries

Ghana

Nigeria

Tanzania

Uganda

Published Sep 21, 2021

Original content

A multimedia approach to extension services has helped increase the uptake of Sustainable Agricultural Intensification (SAI) in Ghana, Nigeria, Tanzania and Uganda as part of the African Soil Health Consortium’s (ASHC) scale-up campaigns focused on the key crops of maize, common bean, soybean, cassava, potato and banana.New research, led by Dr Monica Kansiime, reveals that ASHC campaigns achieved scale of farmer reach and spurred adoption of promoted SAI technologies through 18 campaigns that employed radio programming, dramas, comics, community video screenings, Short Message Service (SMS) sent through mobile phones, printed materials, demonstration plots and Village-Based Advisors (VBAs) – often in an integrated manner.The study – published in the journal International Journal of Agricultural Sustainability – demonstrates that the mixed media approach in advising smallholder farmers on ways to improve their crop yields resulted in the adoption of SAI practices by at least 20% of ...

Source: Cabi

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