The Dutch champignon sector is experiencing better times due to higher consumer prices compensating for increased costs. However, competition from Poland and a decrease in the number of Dutch teeling businesses has led to a loss in market share. The sector is investing in a promotion campaign in Europe to increase consumption and is also internally relying on smaller businesses that specialize in exotica like oyster mushrooms, portobello's, and shiitakes. The sector also expects a increase in prices due to increased costs of energy, labor, and materials, especially from Poland. There is optimism for Dutch growers as these increased costs could lead to higher prices in a decreasing European production volume and increasing demand. The sector is also focusing on scaling up to remain competitive.