Mutual prosperity and cooperation between fishing villages and companies is a new path to growth.

Published 2025년 10월 2일

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The "Neoguri" brand, a specialty ramen producer created by Nongshim, was launched in November 1982. Over the span of 43 years, it has sold more than 6 billion units and has grown into the company's flagship brand asset, generating over 100 billion won in annual sales. Developed with the intention of creating a ramen with thick, smooth, and chewy noodles and a refreshing broth flavor similar to udon, the product includes Wando seaweed. With its taste of home, Neoguri has gained popularity among Korean expatriates in the U.S., surpassing Japanese ramen that had dominated the American ramen market, and has become a major export player with 2 million dollars in exports. Recently, due to the influence of the movie "Parasite," the product Jjapaguri has also gained attention.

Original content

The "Neoguri" brand of ramen, produced by the specialized manufacturer Nongshim, was launched in November 1982. Over the span of 43 years, it has sold more than 6 billion units and has grown into the company's flagship brand asset, generating over 100 billion won in sales annually. Developed with the aim of creating a ramen with thick, smooth, and chewy noodles and a refreshing broth flavor, similar to udon, this product includes Wando dasima. With the taste of its hometown, Neoguri has gained popularity among Koreans living in the United States, surpassing Japanese ramen that had dominated the U.S. ramen market and becoming a 2 million dollar export star. Recently, due to the influence of the movie "Parasite," the Jjapaguri product is being used not just as a snack but as a high-end dish. The key to Neoguri's popularity is "Wando dasima." Wando accounts for 70% of the domestic dasima production, and Nongshim purchases 400 tons of dasima annually. As of 2024, the cumulative sales ...

Source: Fisheco