The North Western European Potato Growers (NEPG) has announced a decrease in potato production by 5.3% or 1.2 million tonnes, despite a 2.9% increase in harvested area, due to lower yields per hectare. This comes amidst rising demand from processing factories, which are operating at full capacity and offering higher contract prices, up to 45%. However, potato farmers are grappling with increased risks due to climate change, geopolitical and health events, access to water, and new EU regulations on fertilizer and pesticide use. The higher contract prices could encourage more potato cultivation, but the sector faces potential imbalances and seed shortages, which could result in higher prices for consumption growers in spring 2024.