New market: Export of Peruvian Hass avocado can now enter Malaysia

Fresh Avocado

Published Jan 17, 2024

Tridge summary

After more than 10 years of negotiation, Malaysia has officially allowed the entry of Peruvian Hass avocados into its market. This achievement was made possible through coordinated efforts between the Ministry of Agriculture, Ministry of Foreign Affairs, and national producers. Peru is the second largest exporter of avocados, grapes, and asparagus, and has been steadily increasing its quota, with avocado exports increasing by 9% in the first nine months of 2023 compared to the same period in 2022.

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Original content

After more than 10 years of negotiation, the Malaysian Department of Agriculture officially communicated to the Agrarian Health Service of Peru (SENASA) the phytosanitary requirements and the list of production and packaging areas for the Peruvian Hass avocado to allow its immediate entry into the Malaysian market. This new achievement was possible thanks to the coordinated work between the Ministry of Agriculture, through SENASA; the Ministry of Foreign Affairs, represented by the General Directorate of Economic Promotion and our Embassy in Malaysia; and national producers. Through meetings at the highest level, the technical information requested by the Malaysian government was transmitted to expedite the authorization of access to this fruit, which will already be present on the tables of consumers in that country. EXPORT INDICES According to specialized media, avocado imports into Malaysia have increased by about 98% in the last 5 years, and amounted to USD15 million in ...

Source: Panamericana