The New Zealand Kiwifruit Growers Association (NZKGI) anticipates that kiwifruit harvest could reach over 200 million boxes by 2025, with record production and strong market demand forecasted to surpass the target of NZ$4.5 billion in export sales for Zespri. The per-box revenue for all varieties, except Green, is projected to increase, with record levels for Green and Organic Green varieties and increased revenue per hectare for SunGold. The first red fruit is expected to be available soon, with over 3 million boxes anticipated for this season, including significant increases in sales to China and Japan.