Newly re-designed Market Explorer reveals the latest trends in global wine markets

The latest wine consumption data from IWSR for 2023 and forecasts to 2028 have been recently released. Wine Australia has updated its newly re-designed Market Explorer with this data and this Market Bulletin will not only give an overview of the latest trends but also step you through how to use the tool. Latest global wine consumption trends The latest data release from the market research company IWSR reveals that, although global wine consumption has declined over the last five years, a slightly more stable picture lies ahead. While wine consumption declined by 3 per cent per annum between 2018 and 2023 – from 2.7 to 2.4 billion 9-litre cases (a loss of 350 million cases) – this rate of decline is expected to ease in the next five years – to a 1 per cent decline per annum to 2028 (a loss of around 100 million cases). However, while value has increased by an average of 1 per cent per year in the last five years – it is expected to be flat over the next five at around US$192 ...