Nonghyup, along with other organizations, is hosting promotional events to boost the US market's interest in Korean pears and processed rice products. The events include a Korean Pear Consumption Promotion Event at 35 US Korean marts from November 4 to December 1, and a Nonghyup Rice Processed Food Special Exhibition from November 9 to 12. The goal is to increase the awareness and consumption of these products in the US market.