Nonsan strawberries, heading to the world as 'Joyberry'

Published Oct 31, 2025

Tridge summary

[Agricultural and Fisheries News=Reporter Nara Park] The largest strawberry production area in the country, Nonsan, has opened a new chapter in varietal innovation. On the 30th, Nonsan City (Mayor Baek Sung-hyeon) announced the first harvest of the new strawberry variety "Joy Berry" at the Manna Strawberry Farm in Bujeok-myeon, marking the start of its full-scale distribution. This new Joy Berry variety, developed and registered by the Chungnam Agricultural Research and Extension Services Strawberry Research Institute in 2024, became possible due to the introduction of early growth stabilization technology by the Nonsan Agricultural Technology Center to the field. Joy Berry is resistant to fruit splitting, has firm fruit with excellent storage and transportability, and boasts top-grade size and sweetness. In particular, the timing of flower bud differentiation can be controlled.

Original content

Nonsan Agricultural Technology Institute, Nonsan City, and Farmers Collaborate on First Harvest of New Strawberry Variety High Quality and Early Delivery Secure Export Competitiveness Nonsan, the largest strawberry production area in the country, has opened a new chapter in varietal innovation. On the 30th, Nonsan City (Mayor Baek Sung-hyun) announced the first harvest of the new strawberry variety "Joy Berry" at the Manna Strawberry Farm in Bujeok-myeon, marking the start of its full-scale delivery. This Joy Berry delivery is a new variety developed and registered in 2024 by the Nonsan Agricultural Technology Institute's Strawberry Research Institute, made possible by the introduction of early growth stabilization technology by the Nonsan Agricultural Technology Center. Joy Berry is resistant to fruit cracking, has firm fruit with excellent storage and transportability, and boasts top-grade size and sweetness. In particular, it features a characteristic that adjusts the flowering ...

Source: Aflnews