Northern Gyeongsangbuk-do rural governments are struggling to sell agricultural products due to the COVID-19 pandemic. To address this, they are providing logistical support, organizing agricultural product selling events, and offering live commerce education to farmers. The farmers are learning how to sell agricultural products online, and the attendance rate for the training sessions is over 90%. The local governments are also planning to hold discount events and direct trade events to support the sales of products like matsutake mushrooms, honey, and vinegar.