Norwegian salmon and trout sales have increased significantly, with Thailand overtaking Japan and South Korea to become the second-largest market in Asia.

However, the export average price in the Thai market is lower than that of Japan and South Korea, mainly because its product mix has a higher proportion of trout. Apart from Thailand, from January to July, Norway's salmon and trout exports to the Philippines increased by 70% year-on-year, and exports to Indonesia and Malaysia increased by 23% and 13% year-on-year, respectively. Ashild Nakken, Director of the Norwegian Seafood Council in Southeast Asia, said: "Many Asian countries love Norwegian Atlantic salmon, and Thailand's demand for Fjord trout is constantly increasing—this fish comes from the cold and clear waters of Norway, with a much lower production volume compared to Atlantic salmon, and it is truly a gourmet delicacy." The rise of the salmon and trout market in Thailand is closely related to the rapid popularity of Japanese cuisine in the region. Data from the Japan External Trade Organization (JETRO) shows that the number of Japanese restaurants opened in Thailand ...