The Singapore Food Agency (SFA) is promoting the consumption of local produce through various initiatives. These include the SG Fresh Produce logos, which represent the quality and sustainability of locally grown food, and the Agri-food Cluster Transformation Fund, which helps farms meet Singapore Good Agricultural Practices (SG GAP) requirements. The SFA also supports the AfA, an industry-led initiative launched in 2023 to boost demand for local produce, with the Singapore Agro-Food Enterprises Federation (SAFEF) acting as a supply-and-demand aggregator. The article underscores the collective responsibility of the government, industry, and consumers in securing Singapore's food future.