The president of the Interprofesional del Vino de España (OIVE), Fernando Ezquerro, has called for unity in the sector as "a key lever to face current challenges and reinforce the international positioning of Spanish wines. If this sector has proven anything in recent years, it is that it knows how to unite when it truly matters." During his intervention this morning at the Radio Rioja Forum, Ezquerro valued the capacity for dialogue and joint construction in a diverse sector, and claimed the role of wine in the Spanish economy and society, emphasizing that "it is not just any product, but it forms part of the culture, gastronomy, and sustenance of thousands of families." Regarding the work carried out by the Interprofesional, he recalled the work done in recent years to modernize the image of wine and reinforce its positioning, through campaigns, actions in the hospitality and food sectors, training for professionals, and international promotion, insisting that these initiatives ...