Chinese e-commerce has become a global laboratory of innovation and an indispensable market for any agro-food brand with international ambition. To understand how it works and what it demands, this guide compiles the keys provided by Alfonso Noriega Gómez, economic and commercial advisor of the Spanish Embassy in Beijing, with the goal of offering Spanish olive oil producers a clear, realistic, and useful roadmap. China is not an emerging digital market: it is the most advanced in the world. Online purchases are made almost exclusively from mobile phones, with integrated payment systems like WeChat Pay and Alipay, and a logistics system capable of delivering in a few hours at a very low cost. This environment has created extremely demanding and professionalized consumers, who expect speed, complete information, and a frictionless shopping experience. Sales through own websites are practically residual. Almost everything happens within platforms: the large generalist marketplaces ...