Morocco is experiencing a significant increase in olive oil prices, with some areas seeing up to 120 dirhams per liter, due to a combination of factors including repeated droughts, high demand, climate challenges, and market monopolization. The situation is exacerbated by the destruction of olive trees due to diseases and climate crises, leading to a projected 11% decrease in olive production this season. Consumer protection associations are concerned about speculation, monopolies, and health risks from fraudulent or low-quality olive oil sold in the informal market. Experts suggest that opening the market to more affordable Brazilian olive oil, regulating the market, and supporting small and medium-sized farmers with training, modern farming tools, and incentives for sustainable production could help mitigate the crisis.