Italian olive oil exports have reached over 2 billion euros from January to August 2024, marking a 59% increase from the previous year and returning a positive trade balance after four years. This growth is attributed to both increased sales volume and price lists, with non-European markets, including the USA, Japan, and Canada, showing significant growth. Extra virgin olive oil makes up approximately 85% of these exports, resulting in a trade surplus of nearly 107 million euros. The olive tree, grown on over 11 million hectares worldwide, is known for its adaptability to climate change and eco-sustainability. The Olive Experience event at Veronafiere in March will focus on the entire Italian olive oil production chain, from production to consumption.