In the first quarter of 2024, the European Union saw a record 50 cases of fraud or mislabeling in the olive oil industry, with 132 such cases reported for the entire year, according to the EU's Directorate-General for Health and Food Safety. These numbers represent only the cases reported to the Directorate General from products moving between EU countries, with local authorities often failing to report incidents from domestic markets. The majority of the cases involved incorrect labeling, aiming to misrepresent cheaper oil blends as virgin oil. Some cases involved contamination with banned substances like pesticides and mineral oils, as well as the presence of glass fragments in the oil. This trend of counterfeiting premium olive oils has escalated due to rising inflation, decreased production volumes, and increased demand, according to Europol.