The article highlights the plight of olive oil producers in Manisa, Turkey, as they face a significant decrease in prices despite rising production costs. Last year, olive oil was priced at 300 liras, but due to increased costs and reduced expectations in oil prices, exporters have lowered the price to 150 liras. Factors such as increased labor and fertilizer costs, as well as adverse weather conditions, have contributed to the increased costs. The article also mentions the geographical indication of Soma olive oil, which is known for its quality, and the producers' desire to rise together rather than compete.