The Association of Olive Growers and Oil Mills of Portugal (Olivum) predicts that the 2024-2025 olive growing campaign could become the second largest olive oil production in history, with national production estimated to reach between 170,000 and 180,000 tons. This would mark a 10% increase from the previous campaign, bringing the total production to over 150,000 tons for the first time since national records began. The increase is attributed to new olive groves under hedgerows and favorable climatic conditions, with olives Anticipated to yield around 830 million kilos, leading to approximately 125 thousand tons of olive oil. The sector's relevance in Portugal is highlighted, with a commitment to innovative and sustainable practices that ensure both quantity and quality.