Turkey consumption in Mexico is low, with per capita consumption being only 1.25 kilograms and 90% of it being consumed during the Christmas season. The majority of the turkeys consumed in Mexico are imported from the United States, Brazil, Chile, and Canada. The high price and the shortage of animals due to avian flu in the United States are some of the factors contributing to the low consumption of turkey in Mexico. However, turkey is a lean and easy-to-digest meat, making it a favorite in Yucatan and recommended by nutritionists. The National Autonomous University of Mexico (UNAM) is working to promote the breeding of turkeys and is experiencing a revival in the production of the bird.