Opportunistic deterrent penalty essential! Call for strict sanctions against price games on the shelf.

KAAN ZENGİNLİ - In Turkey's fertile lands, the vegetables and fruits that the producer cultivates with a thousand efforts turn into luxury consumer products when they reach the market shelves. Recent field research proved that the price difference has long exceeded the limits of reason. Basic products like lettuce, which costs 4-5 Turkish Lira per kilo or unit in the field, are sold in the aisles of giant chain supermarkets at prices rising up to 120 Turkish Lira. The bill for this terrifying gap is paid directly to the citizen's pocket every day. Administrative fines imposed during inspections have ceased to be deterrents for these giant structures with thousands of branches. When the total fines imposed are divided by the number of branches, the amount per branch remains at symbolic figures. Moreover, these fines are often seen as a business expense and are collected from the citizen again the next day through hidden price increases. Some chains that try to avoid inspections ...