Over five years, prices for Italian melons increased by 40%, sales decreased by 4%

Over the past few years, average prices for melons in supermarkets have risen, helping to mitigate the impact of rising costs. Italian melon suppliers have noted a noticeable increase in average retail prices in their home market over the past few years, EastFruit writes, citing Fruitnet. According to research published by Agroter, supermarket prices rose by almost 40% over the five-year period 2019-2023, while overall sales fell slightly by 4% over the same period. The above-average rise in prices comes as a result of fewer discount campaigns and promotions at Italy's largest retailers. “This shows that melons are not a loss leader, but a strategic product that benefits the production department,” it said. Read also: The largest cherries in the world are grown in Italy. Will the record stand in the new season? Manufacturers, facing significant cost increases, welcome news of price increases. Francesca Nadalini, vice president of Sermide Ortofruit, said the costs of producing ...